FITS brand PHILOSOPHY

We started with the essential t-shirt, perfecting fit before all else. Our philosophy is simple: create garments that flatter real bodies, maintain their quality over time, and make you feel confident. We reject disposable fashion by focusing on premium materials and meticulous construction. From this foundation, we'll thoughtfully expand our collection, always prioritising fit, quality, and timeless design.

  • Gentlemen's T Shirt

  • Heavyweight T Shirt

  • Lightweight T Shirt

  • White Gentlemen's T Shirt

    Regular price £60
    Regular price Sale price £60
  • Black Gentlemen's T Shirt

    Regular price £60
    Regular price Sale price £60
  • White Heavyweight T Shirt

    Regular price £48
    Regular price Sale price £48
  • Black Heavyweight T Shirt

    Regular price £48
    Regular price Sale price £48
  • Black Lightweight T Shirt

    Regular price £40
    Regular price Sale price £40
  • White Lightweight T Shirt

    Regular price £40
    Regular price Sale price £40

The Most Common T-Shirt Frustrations: Solved

1

Neck

Problem: Stretched, saggy neckbands that look sloppy after just a few washes.

Our Solution: Precision-engineered bound neckline with reinforced stitching that maintains its shape through countless wears and washes. Each style features the ideal neckline width and construction, from our substantial Heavyweight to our refined Gentleman's style.

2

Arms

Problem: Boxy, loose sleeves that hide definition and create a sloppy silhouette.

Our Solution: Tailored sleeves that contour perfectly to your biceps and shoulders without restricting movement. The sleeve opening sits at the ideal point on your arm to highlight definition while providing just the right amount of room for comfort during daily activities.

<p>The Most Common T-Shirt Frustrations: Solved</p>

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3

Shoulders & Chest

Problem: Generic t-shirts that either constrict your upper body or hang like a tent.

Our Solution: Meticulously designed shoulder and chest proportions that showcase your physique's strongest features. The seams rest precisely at the shoulder point for a structured look, while the chest area provides enough room without excess fabric that creates a boxy appearance.

4

Midsection

Problem: Unflattering fit that either clings to every imperfection or billows around the waist.

Our Solution: Strategic relaxed fit through the torso that skims your body without clinging. We've calculated the perfect amount of ease to conceal a few extra pounds while maintaining a clean silhouette that doesn't bunch or balloon when tucked in.

5

Length

Problem: T-shirts that are either too short and expose skin when you move, or too long and create bunching.

Our Solution: Precisely calculated length that hits at the perfect point on your hip. Enough coverage to stay confidently tucked in during movement, yet proportioned to look intentional and clean when worn untucked. No more constant adjusting or awkward proportions.